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What is a mutual fund?

A mutual fund collects money from thousands of investors and deploys it into a diversified portfolio of stocks, bonds or both — managed by a SEBI-registered fund manager. Instead of picking individual stocks yourself, you buy units of the fund and benefit from professional management, instant diversification, and SEBI-mandated transparency.

Mutual fund investments

Nifty 500 · 10-yr SIP

14.1%

median XIRR since 1995

Why mutual funds

What are the benefits of investing in mutual funds?

Diversification

A mutual fund holds a variety of assets (often more than 100 securities from a range of companies), so they are inherently balanced which helps reduce risk.

Liquidity

You can easily redeem shares of a mutual fund at any time. Typically, the fund will buy back your shares at the current price, less any redemption fees.

Efficiency

Buying securities one by one can rack up brokerage fees, but the annual fee of a mutual fund can be low enough to make it a more cost-effective option.

Professional management

Not everyone has the know-how to manage a portfolio. A mutual fund gives you the benefits of ongoing professional money management at a reasonable cost.

AMFI guidelines What you should know

Regulations that protect you.

KYC Mandatory

All mutual fund investors must be KYC-compliant. You need PAN, Aadhaar and bank details. We assist with KYC completion at no charge.

Direct vs Regular Plans

Direct plans have lower expense ratios (no distributor commission). Regular plans include a trail fee. We offer both — with full disclosure of what we earn.

Exit Load

Most equity funds charge 1% exit load if redeemed within 1 year. Liquid and overnight funds typically have no exit load. Always check the SID.

Expense Ratio

The annual cost deducted from the fund's NAV. SEBI has capped this at 1.05% for direct plans and 1.55% for regular plans (equity, > ₹50K Cr AUM).

Nomination

SEBI mandates nomination for all folios. You can add up to 3 nominees with defined percentages. Unnominated folios may face redemption delays.

Tax Treatment

LTCG on equity funds > ₹1.25L per year taxed at 12.5%. STCG at 20%. Debt funds taxed as per income slab. ELSS units locked for 3 years.

⚠️

Mutual Fund investments are subject to market risks. Please read all scheme related documents carefully before investing. Past performance is not an indicator of future returns. Investors should consult their financial adviser if in doubt about whether a product is suitable for them. Pingale Financial Services is an AMFI-registered mutual fund distributor (ARN-XXXXXX). We may earn trail commissions on regular plan investments; direct plan investments do not attract any commission. Exit loads and expense ratios vary by scheme — please refer to the scheme information document.

How it works

From conversation to cover in days, not weeks.

01

Goal map

Every goal — house, child's education, retirement — mapped to a corpus, horizon and monthly SIP.

02

Fund selection

We shortlist funds from 38 AMCs based on rolling returns, risk-adjusted performance, AUM and fund manager track record.

03

Automate

SIP mandates set up across selected funds. Step-up mandate (5–10% annual increase) set by default.

04

Review

Quarterly portfolio review. Annual rebalancing. Tax-loss harvesting where applicable. Goal tracking every 6 months.

Frequently asked

Common questions, honestly answered.

Direct plans have lower expense ratios (0.1–0.5% cheaper per year) because there's no distributor commission. Over 20 years, that difference is significant. We offer both — regular plans where the convenience of advisory is worth the fee, and direct plans on our flat-fee advisory model. We disclose exactly what we earn, always.
If you're in your 20s or 30s, target 20–25% of monthly take-home toward long-term goals. If that's not possible, start with ₹1,000/month and step it up 10% every year. Consistency and the step-up matter far more than the starting amount.
Yes — anytime, with 30 days' notice to the AMC. We strongly recommend against pausing during market falls. That's precisely when SIPs accumulate more units at lower prices — the fundamental mechanism that makes rupee-cost averaging work.
Mutual fund assets are held in a trust structure regulated by SEBI. Your money is held by an independent custodian and trustee company — not by the AMC, not by us. Even if a distributor or AMC shuts down, your units remain in your folio with the registrar (CAMS/KFintech).
Equity funds: LTCG (after 1 year) above ₹1.25L taxed at 12.5%; STCG (within 1 year) at 20%. Debt funds (after April 2023): all gains taxed as per your income slab, irrespective of holding period. ELSS: 3-year lock-in; gains treated as LTCG.
The expense ratio is the annual fee the fund deducts from NAV to cover fund management costs. A 1% expense ratio means ₹1,000 per ₹1,00,000 invested per year. Over 20 years, a 0.5% difference in expense ratio can reduce your final corpus by 8–12%. It matters enormously for long-term investing.
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